As short-form, mobile-first, vertical content (9:16 aspect ratio) continues to dominate the social media space (TikTok, IGTV, Facebook Watch, etc.,) David Klein believes it’s increasingly important to have a foundational understanding of how storytelling differs in this new format.
Here are his top tips to help savvy theatre/film producers take advantage of vertical content to stand out in the social media crowd!
So the show is on track (yeah right!) but we gotta get the word out!
Join Dr. Thomas D. Richards for a dive into the world of marketing collateral! Using his own and friends/colleagues work as an example, he will introduce making marketing collateral as a creative exercise and encourage you to find ways of making it relevant to your show and fun!
Natasha Adiyana Morris highlights the engaging, and sometimes controversial ways, culturally specific theatre can be produced, while also addressing the pitfalls of tokenizing and undervaluing ‘diverse’ theatre.
When production budgets are tight, creating an eye-catching publicity image in time for a Festival deadline can mean a quick dash for a stock photo. Lita Doolan discovers how to create a hot picture to boost your marketing campaign without blowing the budget.
You’ve already spent months piecing together the perfect script word by word. So why is summing it up in just a few sentences such a time-consuming challenge?
Ciara Thorburn gives us the lowdown on how to get the most out of social media to engage your audiences and sell tickets to your shows.
Does the word ‘bio’ induce instant anxiety and stress? Don’t like bigging yourself up on paper? Then “Bedazzle That Bio” is for you – Sophie deLightful gives valuable take-aways and tips for performers of all experience levels which will provide that extra edge to your media assets, website or next festival application.
Earlier this year we launched our Artist Survey. We wanted to get an idea of what life might be like for performers, organisers and creators after lockdown: what might change, what might stay the same, what they might need… and how we could help.
Donations are an excellent way to support creative works. Whether you’re making a show, podcast, video series or livestream, taking donations can provide the income you need to keep doing what you do, while also maximising your audience.
Raise your hand if you’ve ever set goals that really excite you, then done absolutely nothing to achieve them. Trust me, you are not alone.
Talking to the Box Office...