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How to Advertise a Show and Engage an Audience through Vertical Content

How to Advertise a Show and Engage an Audience through Vertical Content

As short-form, mobile-first, vertical content (9:16 aspect ratio) continues to dominate the social media space (TikTok, IGTV, Facebook Watch, etc.,) David Klein believes it’s increasingly important to have a foundational understanding of how storytelling differs in this new format.
Here are his top tips to help savvy theatre/film producers take advantage of vertical content to stand out in the social media crowd!

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Let’s Talk Marketing Collateral and Merch

Let’s Talk Marketing Collateral and Merch

So the show is on track (yeah right!) but we gotta get the word out!
Join Dr. Thomas D. Richards for a dive into the world of marketing collateral! Using his own and friends/colleagues work as an example, he will introduce making marketing collateral as a creative exercise and encourage you to find ways of making it relevant to your show and fun!

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Bedazzle that Bio!

Bedazzle that Bio!

Does the word ‘bio’ induce instant anxiety and stress? Don’t like bigging yourself up on paper? Then “Bedazzle That Bio” is for you – Sophie deLightful gives valuable take-aways and tips for performers of all experience levels which will provide that extra edge to your media assets, website or next festival application.

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Making the Most of Donations

Making the Most of Donations

Donations are an excellent way to support creative works. Whether you’re making a show, podcast, video series or livestream, taking donations can provide the income you need to keep doing what you do, while also maximising your audience.

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New Ways Of Making Work

New Ways Of Making Work

Top Five Tips for Sustainable and Fulfilling Remote Creative Partnerships. Despite the fact that working from home is the norm for many, you’ll agree that this solo routine’s getting a bit stale. Why not spice things up with a remote collaborator, then?

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